Friday, October 29, 2010

Sunglasses for the Cure

The KBL and Leroy & Perry sunglass collaboration combines KBL's best selling styles with exclusive neutral colorways mixed with fresh pops of neon color that echo the Leroy & Perry Spring 2011 collection palette.  100% of the proceeds will be donated to Fashion Targets Breast Cancer, an initiative started and operated by the Council of Fashion Designers of America. Both frames are sold with an "upcycled" organic cotton fleece sweatshirt inspired drawstring pouch made from the excess of sweatshirt production.  Ships November 25th.


For more information, visit http://kbleyewear.com/shop/index2.php

Thursday, October 28, 2010

Empowered Petites

In an effort to raise awareness and make a difference, Jessica Vartoughian, “the first lady of nails,” is pleased to announce the creation of a new collection designed especially to support the fight against Breast Cancer – the Empowered collection.  45% of the Empowered Petite Kit purchases will be donated to American Institute for Cancer Research. 


To purchase, visit http://www.jessicacosmetics.com/miva/merchant.mvc?Screen=PROD&Product_Code=BC807&Category_Code=

Wednesday, October 27, 2010

Ann Taylor Loft & Me&Ro Collab

Me&Ro designed a braclet for LOFT.  With each bracelet purchase, a $5 donation will be made to The Breast Cancer Research Foundation.

To purchase, visit http://www.anntaylorloft.com/home.jsp

Tuesday, October 26, 2010

Ann Taylor/Lisa Axelson Collab

Designer Lisa Axelson has made two pieces of jewlery for Ann Taylor.  She took inspiration from the pink breast cancer awareness ribbon and the iconic charm bracelet to create pieces that can be worn with both endless style and compassion.


Ann Taylor will donate 70% of full-price purchases of the ANN Cares necklace and bracelet to The Breast Cancer Research Foundation.

To purchase, visit http://www.anntaylor.com/home.jsp

Monday, October 25, 2010

Michael Kors - In the Pink

MICHAEL Michael Kors Island Breast Cancer Research Cosmetics Bag is available for $38 and 5% of the proceeds will go to the Breast Cancer Research Foundation.


To purchase, visit http://www.michaelkors.com/store/catalog/prod.jhtml?itemId=prod2260023&parentId=

Saturday, October 23, 2010

Kraft Fight Hunger Bowl


The Kraft Fight Hunger Bowl is a post-season college football bowl game that Kraft Foods has became the sponsor of the bowl, which is part of a broader hunger relief program. The game will be known as the "Kraft Fight Hunger Bowl" and will be part of a broader hunger relief program Kraft Foods plans to kick off in September in collaboration with Feeding America, the nation's leading hunger-relief organization.

Tickets range from $40 to $75.  For every ticket sold, Kraft will donate a meal to those in need through Feeding America. Feeding America provides low-income individuals and families with meals. They are the nation's leading domestic hunger-relief charity.  Their network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information, visit http://www.feedingamerica.org.

For more information and tickets, visit http://www.kraftbowl.org

Friday, October 22, 2010

Good Read: Seeing Pink? Some breast cancer awareness products give more back

A Good Read from WKYC in Cleavland, Ohio - (http://www.wkyc.com/news/local/story.aspx?storyid=154215&catid=45)

We're in the heart of Breast Cancer Awareness Month, but it's important to read the fine print on your pink purchase: some brands give more to the cause than others.

Stroll down any isle at your neighborhood grocery store -- paper products, dairy, produce, even pet supplies -- items on the shelf are accessorised with pink.

"When you look at the Velveeta box, you see the pink ribbon," Ashley Carson points out.

Ashley and her sister, Tenika Carson, shopped for groceries at Dave's Supermarket. The sisters support breast cancer awareness, and have noticed more and more companies are doing the same.

"I think it's good because not only does it get the customer's attention, it also shows you how many people and different companies are participating in the cause," said Tenika.

While each product raises awareness about the disease that will afflict more than 200,000 women this year alone, not all products do so in the same way.

"It's a very emotional cause, but not every pink product is necessarily bringing dollars to the cause," said Sophie Sureau.

Sureau is the executive director of the Susan G. Komen for the Cure, Northeast Ohio chapter.

She advises shoppers to look closely at what they're buying.

Some brands are specific about how they support breast cancer awareness.

Yoplait Yogurt, for example, lets shoppers know it will give 10 cents to Komen for every pink lid mailed in; at least a $500,000 gift.

Sureau says Yoplait and General Mills are two of Komen's biggest supporters. She says Komen does not lend its trademark to just any brand: the partnership requires a company pledge of at least $100,000.

Some brands, however, aren't as clear about where the money from a purchase goes.

A bag of Jonny Cat cat litter sports a pink ribbon sticker, but on the back, it says the purchase does not impact the corporate donation, and no charity is named.

A Google search for "Breast Cancer Awareness" pulls up hundreds of product results, from golf club covers to Christmas ornaments to kitchen utensils. Many of the item descriptions specify what kind of donation will be made, but some are pink to simply raise awareness.

"There's no control on how much 'pink noise' there is. We call this the 'pink washing,'" Sureau said.

She says Komen believes there can never be enough pink ribbon awareness, but she does encourage shoppers to be thorough. She says the "good buys" will often name a cause and a donation amount right on the product label.

"Just as we read the labels to see how much fat and sugar are in stuff, we need to be conscious about who it is supporting, what it is supporting," Sureau said.

The Better Business Bureau of Cleveland could not give examples of local organizations that have misleading pink campaigns, but the BBB recommends a few resources to help sift through the pink 'noise.'

CharityNavigator.org provides information on charity giving, and rates a non-profit's community impact.

Susan G. Komen for the Cure, for example, is a four-star rated charity that puts 75 percent of its donations back into the local community, with 25 percent invested in finding a cure.

The Cleveland BBB also has a charity review program that looks closely at the finances of local non-profits, in addition to local for-profits.

The Northern Ohio Breast Cancer Coalition Fund recommends considering products that support the following causes:
Avon Foundation
Susan G. Komen for the Cure
American Cancer Society